Industries Revalio models
Revalio does not use one set of numbers for every business. Each industry below has its own model: what a typical job in that category is worth, how fast an unanswered enquiry goes cold, how long a quote can sit unchased, and how much of the enquiry value a well-run funnel could realistically hold on to.
That matters, because the same unanswered enquiry costs an extensions firm and a mortgage broker completely different amounts. Pick your industry to see the assumptions Revalio would apply to a scan of your website. If your trade is not here, read the last section for what happens instead.
Why the list is this short
Adding an industry to Revalio is not a copywriting job. It means committing to a benchmark average job value, a conversion range, an enquiry volume prior, a leakage share, a response window and a quote follow-up period — and every one of those numbers ends up inside a £ figure shown to a real business.
We would rather tell you your sector is not covered than invent six numbers so the list looks longer. The industries below exist because we were willing to put priors behind them.
Every industry we model
Each card links to a full page for that industry: its benchmark average job value, how quickly buyers there expect a reply, how long a quote stays worth chasing, how much of its enquiry volume arrives outside working hours, and the named ways enquiries go missing in it.
Roofing
Buyers get 3–4 quotes and commit to whoever answers first with a credible price. Every hour of silence is a quote going to someone else.
Kitchens
Long considered purchase with showroom/design appointments; the design consultation booking is the critical conversion step.
Bathrooms
Comparable to kitchens with a shorter decision cycle and lower ticket.
Extensions & building
A £40k extension enquiry that is never answered is the most expensive silence in the trade — one recovered job pays for the product for a decade.
Windows & doors
Highly competitive with aggressive national players; speed of response is the main differentiator for local firms.
Solar & renewables
Solar enquiries arrive through aggregators that sell the same lead to several installers simultaneously. Response speed is not an advantage here — it is the whole game.
Landscaping & garden design
Strongly seasonal; capacity constraints in peak months make follow-up discipline in shoulder months the main lever.
Driveways & paving
Comparison-shopped local trade; buyers commonly accept the first credible quote received.
Mortgage brokers
A buyer under offer books the first broker who calls back. Most enquire in the evening — when nobody is answering.
Dentists & private clinics
Booking-led funnel: the measurable step is enquiry → booked consultation. High-ticket treatment plans carry long follow-up tails.
Wedding businesses
Every enquiry is about one specific date, and a date lost to another supplier is gone permanently — you cannot sell the same Saturday twice, and you cannot make more Saturdays. 55% of enquiries arrive evenings and weekends, which is precisely when nobody is answering.
Automotive dealerships
Single-unit stock means enquiry decay is absolute — once the specific vehicle sells, the enquiry cannot be recovered.
Plumbing & heating
Two distinct demand types on one book: emergency work that decays within the hour, and planned installation work worth thousands that is comparison-shopped. Both are lost to whoever answers first.
Electricians
A high volume of small urgent jobs alongside rewires and EV installs worth thousands. The small jobs are won on answering speed, and they are the route to the large ones.
Other high-ticket local service
Deliberately wide fallback band. A report generated on this model should show noticeably lower confidence than a vertical-specific one.
What differs between them
Three things are set per industry, and they drive most of the difference in a report.
The average job value. This is the benchmark for a typical firm's average job in that category — not the range of individual job prices. A roofer averaging £2,000 and one averaging £6,000 are both ordinary. It is the single largest input into any exposure figure.
The response window. Some trades are decided in hours: buyers get several quotes and commit to whoever answers first with a credible price. Others are decided over weeks, where the loss comes from a quote nobody chased rather than a call nobody returned. The share of enquiries arriving outside working hours differs just as sharply.
Where the leaks are. Each industry has its own ranked list of the ways enquiries go missing, drawn from one fixed catalogue rather than written per trade.
What is the same everywhere
Whichever industry you are in, the free scan reads only publicly available pages on your website, respects robots.txt, and produces the same three things: a Revenue Response Score out of 100, a modelled revenue exposure range with every input shown, and a confidence score stating how much the model could actually observe.
The catalogue of failure modes is shared too. A broken enquiry form, no way to request a quote, no after-hours enquiry capture, no follow-up mechanism — these are counted the same way for a dentist as for a roofer. What changes between industries is the weighting, and what each lost enquiry is worth.
These are benchmarks, not measurements
Every figure on every industry page is a category prior. It describes a typical operator in that category based on publicly available information — not your business. None of these assumptions has been calibrated against measured customer outcomes, and they are labelled uncalibrated wherever they appear, including inside the report a scan produces.
They exist so a scan can produce a defensible starting range on day one. They are meant to be replaced. Once you connect your own enquiry data, your actual enquiry volume, response times and job values take over from the benchmark.
These figures are estimates based on publicly observable information and benchmark assumptions. They are not a statement of actual lost revenue.
Benchmark assumptions are category priors that have not yet been calibrated against measured outcomes.
Connecting your enquiry data adds measured figures from your own records alongside these estimates; every figure stays labelled with where it came from.
If your industry is not listed
Run a free scan anyway. Revalio classifies your business from your own website copy and tells you which model it matched you to. Where nothing fits well it uses the general high-ticket local service model, rather than guessing at numbers for a category it has not built.
The website findings do not depend on your industry at all. A form that does not submit, no route to request a quote, nothing catching enquiries that arrive at 9pm — those are observed on the page, whatever you do for a living.
See what your website is exposing
The scan is free, usually finishes within a few minutes, and needs nothing from you but a web address. No account, no card.
Figures shown in a public scan are modelled from publicly observable business signals and category benchmarks. They are not measurements of your internal business data, and they are not a promise of what Revalio will recover.