Wedding businesses
Every enquiry is about one specific date, and a date lost to another supplier is gone permanently — you cannot sell the same Saturday twice, and you cannot make more Saturdays. 55% of enquiries arrive evenings and weekends, which is precisely when nobody is answering.
Overwhelmingly evening/weekend enquiry pattern against a fixed-capacity calendar; a date lost is unrecoverable revenue.
The average wedding businesses job runs £1.5k–£12k. That is what one enquiry left unanswered for 6 hours, or one quote left unchased for 7 days, is worth losing — not a modelled monthly figure, just the value of the one job in front of you.
Put another way: one recovered job at the low end of that range (£1,500) pays for 10 months of Assist or 6 months of Autopilot. Not a projection — just the price divided by the job.
55% of enquiries in this trade arrive outside normal working hours, when nobody is at a desk to answer them.
Where wedding businesses enquiries leak
- Date-availability enquiries answered too late to hold the date
- Showround/viewing requests never booked
- Brochure requests never followed up
- Enquiries arriving evenings and weekends with no capture
Ranked highest to lowest for wedding businesses specifically: Unanswered Enquiry, Abandoned Enquiry, No Show, Dormant Lead.
What Revalio handles for you
Answer date-availability enquiries out of hours
Draft an acknowledgement when a date enquiry has had no response for 20 minutes, at any hour.
55% of wedding enquiries arrive outside working hours — the highest share of any trade we model. Answering inside the evening the couple is actually planning in is the whole advantage.
Follow up showround requests never booked
Draft a follow-up when an enquiry showed interest but no visit was booked.
The showround is where this trade converts. An enquiry that never becomes a visit almost never becomes a booking.
Rebook showround no-shows
Draft a rebooking message when a couple missed a booked visit.
Couples view several venues in a weekend and miss appointments through sheer logistics, not lost interest. Almost nobody rebooks unprompted.
Follow up brochure requests
Draft a follow-up when a brochure or pricing pack was sent with no response.
A brochure request is a strong signal that is routinely treated as a completed task rather than the start of a conversation.
Re-engage while the date is still free
Draft a re-engagement message for a quiet enquiry whose date remains available.
Unique to this trade: a dormant enquiry has a genuine, non-pushy reason to be contacted — their date has not gone yet. That reason expires, which is exactly why the message should be honest rather than urgent.
Close out a conversation that has gone quiet
Draft a short close-out when a couple who were replying have gone silent for five days.
Couples who go quiet have usually booked elsewhere or paused planning. A warm, final close-out is the right message — and it must not hint that their date is at risk, which is the pressure tactic this pack forbids everywhere else.
On plans that include drafting, turning a rule on produces a draft that waits for your approval — one tap from your phone. Letting a rule send on its own is a separate, explicit opt-in on eligible plans, chosen per rule. Even then, anything that quotes a price or makes a promise is held for you to check first.
Weddings are a consumer purchase, so the Consumer Protection from Unfair Trading Regulations apply in full. False or unverifiable scarcity claims ("only one August Saturday left", "three other couples are viewing that date") and countdown pressure are specifically prohibited as misleading practices, and deposit and cancellation terms must be stated accurately.
The average job value above is a category benchmark from public research, not a measurement of your business. Tell us your own average job value during onboarding and your reports use that figure instead.